Best Practices

Tips for images, headlines, branding, mobile-friendliness, and SEO.

Updated 14 August 2026 1 min read 2 views Download PDF

Best Practices

Choose good images

  • Use high-resolution photos (at least 1200 px wide).
  • Avoid stock photos that look generic.
  • Compress images before upload for faster loading.

Write effective headlines

  • Keep them short and benefit-focused.
  • Use action words: Discover, Find, Explore.

Keep branding consistent

  • Same logo, colours, and fonts on every page.

Mobile-friendly content

  • Preview every change on mobile.
  • Keep paragraphs short.

SEO tips

  • Fill in every meta field.
  • Add alt text to images.
  • Update content regularly.
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